Privacy policy
Privacy Policy
Last updated: May 2026
Lye Nai Shiong LLP ("we", "us", or "our") is committed to protecting your personal data in accordance with the Singapore Personal Data Protection Act 2012 (PDPA).
1. What Data We Collect
We may collect the following personal data when you shop with us or contact us:
- Name, email address, phone number, and delivery address
- Order history and transaction details
- Communications you send us (e.g. via email or contact form)
- Browsing behaviour on our website (via cookies)
2. How We Use Your Data
Your personal data is used to:
- Process and fulfil your orders
- Send order confirmations, shipping updates, and receipts
- Respond to your enquiries and provide customer support
- Send you newsletters and promotional offers (only if you have opted in)
- Improve our website and shopping experience
3. Sharing Your Data
We do not sell your personal data. We may share it with trusted third parties solely to fulfil your order, including:
- Shipping and logistics providers
- Payment processors (e.g. Shopify Payments, PayNow)
- Email marketing platforms (only for opted-in subscribers)
4. Cookies
Our website uses cookies to enhance your browsing experience, remember your preferences, and analyse site traffic. You may disable cookies in your browser settings, though some features may not function correctly.
5. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.
6. Your Rights
Under the PDPA, you have the right to:
- Access the personal data we hold about you
- Correct any inaccurate personal data
- Withdraw consent for marketing communications at any time
To exercise these rights, please contact us at info@lyenaishiong.com.
7. Contact Us
If you have any questions about this Privacy Policy, please reach out to us:
Lye Nai Shiong LLP
Email: info@lyenaishiong.com
Phone: +65 6532 6013